Applications for the 2017 Grand Central Holiday Fair will no longer be accepted. Applications for the 2018 Grand Central Holiday Fair will be available in April 2018.

Calling All Artisans!

Applications for the 2017 Grand Central Holiday Fair will no longer be accepted. Applications for the 2018 Grand Central Holiday Fair will be available in April 2018.

The beloved Grand Central Holiday Fair offers you the extraordinary opportunity to showcase your one-of-a-kind creations to more than one million New Yorkers, commuters, and tourists every day!

  • Centrally located in a major transit hub in midtown Manhattan
  • Up to one million visitors daily
  • Indoor, climate-controlled space
  • 24-hour on-site security
  • Curated selection of high-quality merchandise
  • Focus on handcrafted, American-made products
  • Proactive press outreach and advertising

The Holiday Fair fills Grand Central’s historic Vanderbilt Hall with an exceptional mix of handmade products, including art, accessories, home goods, toys, jewelry, bath and body products, and apparel for men, women, and children.

Artisans from recent Holiday Fairs have not only sold high volumes of product, but have also landed wholesale accounts with major retailers, sold pieces to museums, broadened their retail client bases, and have been profiled on local and national television.

Download Brochure

Apply by June 9 to become a vendor

Vendors must complete and submit the online application no later than June 9. Applications received after that date will not be reviewed. The application must include a minimum of 4 color photographs which accurately depict the products that you intend to sell, and 1 photo of a previously merchandised booth.

The selection committee will judge merchandise based on design, creativity, quality, price point, and classification. Accepted vendors will be notified via email by July 7. Accepted vendors must submit a non-refundable payment of $12,000 along with a signed permit, no later than September 5. Final payment of $6,000 is due no later than October 13. Accepted vendors are required to attend a vendor meeting to review booth set up and merchandising 1-2 months before the Fair begins.

“Grand Central exceeded our sales goals and expectations by 60%! We were blown away by the sheer volume of customers and by our average sale for new and existing customers. We left wishing the fair would be open year-round.”

Shahla Karimi, Co-Owner of Au Showroom

By the Numbers

Average # of daily holiday visitors to GCT
1,000,000
Booth rental fee
$18,000
Total # of booths
40
Average sales per booth (2016)
$133,100
Average sales per jewelry booth (2016)
$181,000
Days of operation
41

Important Dates

June 9
Application due date
July 7
Acceptances sent
September 5
Non-refundable payment due ($12,000)
October 13
Final payment due ($6,000)
August 28 – September 8
Vendor merchandising meetings
November 11 – November 12
Vendor load in
November 13 – December 24
The fair is open:
Mon–Fri 10:00AM–8:00PM
Sat 10:00AM–7:00PM
Sun 11:00AM–6:00PM
Closed Thanksgiving
Christmas Eve open 10:00AM-6:00PM
December 26
Vendor load out

Staffing

All vendors are responsible for staffing their booths during Fair hours. We require that the designer be on-site to meet with customers no less than 75% of the operating days of the Fair. The Holiday Fair is monitored by security 24 hours a day. Merchandise can be left in place when the fair closes.

Booths

The vendor is responsible for all furniture, decorations, signage, fixtures, and additional lighting — all subject to Holiday Fair management approval. Each vendor must be able to provide adequate inventory levels for the duration of the Fair to maintain a full, attractive booth.

Promotion

Holiday Fair management does proactive press outreach leading up to and throughout the Fair. As a result of these efforts, the Fair has received considerable press coverage both locally and internationally. Some publications include NY1, HuffPost, Time Out New York, Fox 5, and a number of popular blogs. We also produce a print and online ad campaign with signage throughout the Terminal and beyond.

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